Leveraging technology in your business is no longer something that gives you an edge over the competition. It is simply the norm and expected by all parties with whom you interact. It is fundamentally changing every aspect of real estate; the way franchises serve brokerages, brokerages serve agents, agents serve clients, and consumers find, buy and sell homes. One example of this is Zillow, an online company who has disrupted the industry by using digital data to redefine a number of long-standing conventions. Consumer-direct access to Zillow’s digital tools, such as the home value estimator (the “Zestimate”), allow for on-demand consumer education, influencing how agents service their clients.
With the volume of first time home sellers on the rise in most Canadian cities, investing in technology is more important than ever. According to Zillow Group Canada, “50% of home sellers in Canada right now are first time home sellers” First time Canadian home sellers are typically in their 30’s or early 40’s, tech-savvy and expect immediate access to information and fast service – a reflection of our increasingly digital world.
It is important for Brokerages to routinely review how they are connecting with agents and consumers. Effective communication is of the utmost importance. Ensuring you consistently deliver the right message, in the right format, at the right time, and in the right channel, is key to long-term success. Brokers who know how to effectively use technology to accomplish this, plus showcase their expertise, manage growth, and meet the changing needs of agents and consumers, are at a real advantage. Whereas, Brokers who are slow to adopt technology are at a disadvantage not only from a sales and productivity standpoint but also by their ability to recruit and retain agents. Agents are motivated by opportunity with which technology is synonymous. If you want to attract and retain top talent, it is imperative that you invest in technology that will maximize opportunity and support an agent’s ability to reach his/her full potential.
E-signature technology is a great example. Now commonplace in transaction-based industries, e-signature technology simplifies the task of obtaining signatures while ensuring data security and expediting the contract signing process. In a culture of immediacy, time is of the essence and e-signature saves all parties precious time. Manage the urgency even better….match a tool like e-signature with transaction management integrated in one seamless real estate software solution the delivers the needed data into the brokerage back office and accounting software. When you make the right unified software solution decision, everyone involved in the processing of real estate transactions can adapt to the fast paced and changing needs of today’s consumer,
eZmax Solutions specializes in advanced software for real estate brokerages and agents. Valued for its secure, stable and easy to use solutions, eZmax is the preferred technology provider of Brokers from leading Canadian real estate brands. Contact us to discuss how eZmax can help your business grow.